Adrian Frutiger
In the Round

For the ISTD (International Society of Typographic Designers) Awards chose to produce a publication, to pay homage to the late Adrian Frutiger.

I chose to produce something a little more unusual, a circular book that started from Frutiger‘s childhood, all the way to his death. I didn't know much about him, other than he designed the siganage typeface, ‘Frutiger’ under his own name. This was the perfect brief to explore and learn who he was, what he did and find out some of his most interesting, famous and less famous typefaces and, the technology he used in his life time.

The reasons behind the circular format, were due to being influenced by the Lumitype Photon, the way Frutiger started to design ‘Avenir’ with a circle. (The secret, really, I got bored of designing in square and rectangular formats).

I wanted to innovate, experiment and stand out from my peers. Albeit, the design is fragile and doesn‘t work so well as a standard book, BUT the challenge of designing in a circle was challenging indeed. It didn't win the ISTD (International Society of Typographic Designers) Awards, but it won many talking points at New Designers and the University of Portsmouth Graduate Show both in 2016. I learnt about who Adrian Frutiger was through typography and exploring his methods.